Pricing and offers
Is a reduced-price home in Studio City a good opportunity?
Short answer
Sometimes. A price reduction tells you the original asking price did not attract an acceptable offer; it does not tell you the home is now a bargain. Compare the new price with recent comparable sales, find out why the home sat, and decide whether that reason is fixable before you shape an offer.
From Ken's experience
It really depends on the home, the most recent comparable sales and the current local market dynamics. Additionally, there could be something wrong with the house that is causing the need for a price reduction. Typically, price reductions are a result of the listing simply being priced too high in the first place. Sometimes sellers will come to market with ambitious, aspirational pricing. “Test the market.” I have seen homes reduced in price immediately after an escrow fell through, though. Sometimes this can indicate that a fairly significant problem was discovered during the prior buyer’s inspections, before they canceled. Maybe foundation issues were discovered. Or something else that is structural and/or costly to repair. It really takes experience and a working knowledge of what questions to ask and how to ask them in order to determine what the specific situation is and whether the reduced price Studio City home listing is a good deal or not.
Ken Sisson, Studio City and Sherman Oaks real estate broker
What a price reduction does and does not tell you
A reduction is a signal about the seller’s original pricing and the buyer response so far. The home may have been priced ahead of the market, it may have a condition or location issue buyers noticed, or it may simply have launched at a slow time. Each of those calls for a different offer.
Questions to answer before you offer
- How does the reduced price compare with homes that actually sold nearby, adjusted for size, lot, condition and street?
- How long has it been listed, and has it been in escrow and fallen out?
- What did inspections or disclosures reveal, if they are available?
- Is the issue something you can change, such as dated finishes, or something you cannot, such as traffic noise or the slope of the lot?
Studio City considerations
Value in Studio City can change block by block. Hillside homes south of Ventura Boulevard raise different questions than homes on the flatter streets to the north, including access, drainage and slope. School assignment depends on the specific address, so confirm it directly rather than relying on the neighborhood name.
Shaping the offer
If the reason for the reduction is fixable, the reduction may create room to negotiate on price or terms. If the reason is permanent, the reduced price may simply be the market price. A buyer’s agent who has seen how comparable homes sold can help you tell the difference.
Who can help with this decision
Ken Sisson
Potential fit as a buyer's agentThis question is about evaluating and negotiating a purchase. A buyer's agent represents your interests in that decision.
Why Ken for this situation
- Writes UpListed's buyer-side analysis for Studio City and Sherman Oaks, including how to evaluate reduced-price homes
“We literally just got the keys to our new home and I am more than happy to fully recommend Ken as a realtor. We are first time home buyers and he made this process easy every step of the way, always making sure we knew what was happening…”
Covers Studio City, Sherman Oaks, Los Angeles · Real Estate Broker, DRE 01292247 · Ken Sisson provides real estate services through Christie's International Real Estate Southern California
Disclosure: Ken Sisson is UpListed's founding contributor. Recommendations are not paid placements.
Sources
Related questions
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About this answer
- Author and reviewer
- Ken Sisson, Real Estate Broker, DRE 01292247
- Original expertise
- Ken Sisson (original answer)
- Also asked as
- Should I make an offer on a house that just had a price drop?
Does a price reduction mean the seller will negotiate? - Scope
- Studio City, Los Angeles, CA. General information, not legal, tax or lending advice.
- First published
- Last reviewed